You’ve seen the ads for Justin Rose and his move to Honma clubs. The Japanese luxury brand inked Rose, then the World No. 2, on the first day of the New Year.
Rose is now World No. 1, and smashed right through any break-in angst over his shiny new sticks by winning with them at the Farmers week before last at Torrey Pines.
I myself, with typical caution, am sifting through the offers. I haven’t heard from Honma yet, but I know all the big guys are lining up to pitch some woo. There is much to consider: hosel bendedness, flexuality, metallical densitometry w/ respect to head-bang quotient, the coefficient of wristitution …
I’m throwing words and metrics out there that I can’t expect you to understand, but no one knows the stringent requirements of my precisely calibrated golf swing quite like I do. I need a manufacturer who not only talks my talk but walks the walk in my size 14s, which as you know must spark against the rest of my golfish apparel.
When it comes to style and fashion, I have needs. At a minimum, the colors must POP and the rich tailored fabrics lie soft against my skin, thus to facilitate the silken flow of all my moves on (and off) the golf course.
I can afford to be judicious, just as I can be particular about the big-time TV tournament invites I accept. I have the luxury of time. I have all the time in the world.